Marshall Batteries

Over 75 years since its inception, Marshall Batteries and Marshall Matt still have a very high level of awareness as the best known, and most widely recognised retail battery brand in Australia and New Zealand. Many people still vividly recall the television commercials that appeared more than 20 years ago and instinctively “Holler for a Marshall” but times have changed and we now need to be able to service vehicles with increasingly sophisticated automotive electrical systems.

A substantial investment has been made to strengthen our position at the forefront of roadside battery and store servicing and to reinforce the reputation we’ve established, which is based on the winning combination of expert service and great value.

Our new enhanced network features van technicians and retail battery stores covering major capital cities, as well as regional dealers that service our outer areas-supported by the very latest systems technology, state of art equipment, advanced battery training and national customer centre.

We are committed to providing the very highest levels of efficient professional service to our customers; testing batteries and electrical systems, roadside battery replacement, delivery, fitment and other roadside assistance related services. You can now order a Marshall Battery anywhere anytime from the comfort of your own home. Simply order using our online ordering system and we will come to you or visit our store locator!


Our History

Marshall Batteries, established in 1935, have been servicing Customers for over 80 years. The history of Marshall Batteries is long and distinguished. Not only did Marshall pioneer roadside battery delivery, in 1963, just 28 years after the foundation of Marshall Batteries, Marshall Introduced another industry first; television advertising.

Marshall ‘Matt’ came alive and the slogan ‘Holler for a Marshall!’ was created, and the iconic ‘Train Crossing Advertisement’ was born. No-one knew then that this vision would lead to the creation of one of the most recognised retail brands in Australia for years to come.

In 2005, the Marshall Brand was re-launched as the roadside service program we know today, with its network of mobile technicians and dedicated battery outlets. Even Marshall ‘Matt’ had a new make-over, to bring him into the new millennium with a bang!
In 2009, Marshall Matt had a trim and his popular moustache and pistols were replaced by his trusty jumper leads and friendly smile, and strapping superhero muscles, reflecting our dedication to our all-round service!

Marshall ‘Matt’ continues to go from strength to strength and with more people ‘Hollering for a Marshall’ for their battery and breakdown needs, the next 75 years is bound to be just as exciting and we thank all of you for your continued support, our promise in return is great products and service.



1935 - Mr George L Thompson began the Marshall Battery manufacturing Company in Canterbury, Sydney
1961 - Marshall pioneered the roadside battery service "Holler for a Marshall" and Marshall Matt was born
1968 - Pacific Dunlop acquired Marshall Batteries.
1986 - Pacific Dunlop acquired Chloride Batteries Australia & New Zealand and amalgamated both battery companies.
1987 - Pacific Dunlop acquired GNB Technologies USA.
1987 - Launched Marshall Batteries into New Zealand
1989 - The battery division consolidated manufacturing operations into Elizabeth, South Australia.
1990 - Marshall Batteries pioneer used battery collection through its campaign 'The Great Battery Round Up' as part of the 'Make Australia Beautiful' campaign.
1994 - The company changed its name from Pacific Dunlop Batteries to GNB Technologies.
2000 - Pacific Dunlop sold its battery division to Exide Technologies USA.
2002 - New Marshall was launched.
2004 - Marshall awarded innovative prize for best billboard.
2005 - New state of the art Sales Centre was created with hi-tech PDA job despatching
2009 - Marshall 'Matt' super hero was created.
2010 - Joined as major partner to the 'Australian Made' campaign.
2011 - Partnership with Beaurepaires to establish a nationwide network of retail stores.
2012 - Celebrated 75 years in Australia and 25 years in New Zealand.
2012 - Delivered e-commerce ordering to Australia.
2012 - Partnership with the McGrath Foundation to support the funding of Breast Cancer nurses.
2013 - Exide Technologies sold Marshall Batteries to Marshall Power Australia Pty Ltd
2014 - Marshall launches next generation Battery range with industry leading 42 months warranty and QR Code product registration. Another Industry first.
2015 - Launch of 'Sticky Situations' TV & Digital marketing campaign featuring Shane Warne.
2016 – Launch of a new ‘Sticky Situations’ TVC (child birth) as well as our stores TV commercial.


Marshall Batteries, proud partner of Have a Ball Foundation.

Marshall Batteries is delighted to be the Major Sponsor of the ‘Have a Ball Foundation’.

Have a Ball Foundation puts smiles on the faces of young children by providing sporting balls to kids in remote schools and communities in outback Australia to encourage a healthy, active, and fun sporting life as well as raise money to support the health and wellbeing of indigenous children.

The ‘Have a Ball Foundation’ seeks assistance from well-established schools and businesses, where they are asked to participate in the way of holding a “bring a ball’ charity event day whereby children can bring in a new ball, or a good condition, used ball or a gold coin donation

All sporting balls are then packaged up and distributed to schools in need in the remote areas of Outback Australia and all money raised is used to fund a variety of projects which support the health and wellbeing of indigenous children.

Seeing the effects of this gift to kids who live in extreme poverty and being able to bring a small touch of happiness to people's lives is something that drives both Marshall Batteries and Have a Ball Foundation, in its endeavour to bring light and happiness to regional and remote communities.